Against the backdrop of COVID-19, and changes in Australia’s business, retirement and health systems, achieving financial autonomy has never been more complex.
Even before COVID-19, gender equality and the empowerment of women were topics of real discussion, change and progression. As the pandemic continues to affect lives globally, we are beginning to see how women are being disproportionately affected – threatening the progress society has made in recent years.
Globally, women are 1.8 times more likely than men to have lost or quit their job. In combination with the gender pay gap, the need and opportunity to address financial literacy could not be greater.
Addressing financial autonomy – irrespective of gender – is now a commercial imperative for financial services. Why? Because financial independence is the dominant contributor to self-esteem. The impact of the pandemic has increased the need for Australians to make informed choices in life to be financially independent – especially where the opportunity to grow wealth for the future is challenged in a low-interest environment.
Presenting exclusive research insights to the WIBF community, Carolyn Reid will reveal an unparalleled state of the nation regarding Australian women and finance. This is some of the richest data of the Australian story through COVID-19 and beyond. Prepare for a big wake-up call and get ready for a new future of finance.
In this 45-minute session, hear from Carolyn Reid, Executive Director and Head of Qualitative at Kantar. She will cover:
- The intrinsic and powerful link between financial autonomy and self-esteem
- Why 4 in 10 women say they want to be more confident understanding finance
- The gender difference between saving and investing – and why this matters
- Why women are twice as likely to walk away from an unfulfilling relationship
- Deeply human insights to guide the valuable role you can play in empowering the financial wellbeing and self-esteem of Australian women
Please consider the impact that COVID-19 has had with your relationship with personal finances and bring focused questions for Carolyn to address.
The WiBF webinar series provides an opportunity for members to understand the crucial factors affecting women's financial freedom and how these can be actively addressed.
You will learn the intrinsic and powerful link between financial autonomy and self-esteem, why 4 in 10 women say they want to be more confident understanding finance, the gender difference between saving and investing – and why this matters, and why women are twice as likely to walk away from an unfulfilling relationship.
A deep understanding of how women are thinking, feeling and behaving has never been more important to help inform meaningful change. Carolyn Reid is a human and cultural insights expert who draws on conversations with thousands of Australians each year to inspire audiences with a deeply human narrative of who we are, what we think and feel and why.
Carolyn brings human understanding to every business challenge, using sensitive elicitation, observation and interpretation skills to help transform brands through behaviour change, innovation, ideation and cultural insight. She thinks flexibly about business issues and works with multiple sources of data to address them. Illuminating the moments that matter, she provides unmatched access to insight about people’s lives, relationships with brands and cultural contexts to get closer to the truth.
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