Leveraging LinkedIn: how to amplify your brand via LinkedIn to boost your career

14th December 2021 12:15pm - 1:00pm
Style of Event: FREE for Corporate Members (Use CODE: BRANDYOU)
WiBF Member: AUD $0.00 Website Subscriber: AUD $20.00
12:15-1:00pm AEDT


From early-career professionals to mature executives, LinkedIn offers amazing opportunities to build and amplify your brand, but most of us are barely scraping the tip of the iceberg. In fact, if you’re not turning up on page 1 or 2 of the search results for the keywords of your choice, you may as well be in Outer Siberia! Leveraging LinkedIn is not a waste of time and it’s certainly not disloyal. In fact, it provides a great way to build, consolidate and amplify your brand to give your career and credibility a boost.

In this 45-minute session, speaker, mentor, trainer and thinker, Amanda Blesing will cover
- Common behaviour mistakes to avoid that almost everyone makes 
- Easy posting and commenting tactics that deliver results without wasting hours on the platform 
- Posting ideas to help you position yourself as an industry thought leader 
Amanda will provide you with the strategic approach you need to stand out for all the right reasons, 24/7 while you sleep.

Pre Work

Think of any specific questions for Amanda relating to LinkedIn, any struggles you have had or experiences she could provide insight on.


The WiBF webinar series provides an opportunity for members to build their skills and grow their knowledge in topics relevant to the industry.


You will learn how to develop a strategic approach to your LinkedIn, and how to stand out for all the right reasons 24/7 while you sleep.


Amanda Blesing is one of Australia’s freshest thinkers and speakers on feminine ambition – how to spark it, tackle it and see it flourish. As the creator of The Ambition Revolution program, Amanda is an engaging speaker who gets right to the heart of the issue with statistics, stories and insights as to what the problem is and what you can do about it.

For the past 20 years Amanda has walked her own talk as she worked her own way through the ranks of the association world with her last role as Chief Executive Officer of SOCAP Australia – and all this in addition to working part-time as a yoga instructor, inspiring others to achieve a healthier and more balanced lifestyle.

Amanda challenges the men and women of the C-suite and board rooms to acknowledge and sell the message that gender diversity is a lever that drives higher performance. And that gender diversity is not just good for business, it’s good for both men and women as well.