Banking Top 10 Trends for 2021 with Accenture

20th April 2021 12:15pm - 1:00pm
Style of Event: FREE for Corporate Members (Use CODE: BRANDYOU)
WiBF Member: AUD $0.00 Website Subscriber: AUD $20.00


Accenture recently released their annual Top Ten Banking Trends, following a year in which the pandemic stretched banks like never before and forced them to make years’ worth of changes in a matter of months.
Each year, the firm tracks the debates and decisions taking place within the industry. In this year’s report, they look at where banks can and should ease the strain of 2020 – and where the experience and pent-up energy of last year can be used to propel institutions forward.

In this 45 minute session, hear from Alex Trott and Rachael Hughes from Accenture about the key banking trends for 2021. They will address key questions:
- Throughout the remainder of 2021, should the pace of change be maintained or relaxed?
- Should you seek to lead aggressively or follow cautiously?
- How will the prevailing trends shape the post-COVID world for retail and commercial banks?

Pre Work

Ask your questions on our social media pages or email them to mail@wibf.org.au.


The key objective of WiBFs webinar series is to support members, providing real solutions to their issues and answering their burning questions.


You will learn about the key banking trends that influence the 2021 market and how that will affect the year ahead.


Alex Trott is a Managing Director in Financial Services and the Australia Banking Industry Lead. He is also the lead for a major client relationship, and has been based in Sydney since 2018 following 10 years based in Hong Kong.
Alex has more than 23 years of experience in the banking and financial services industries. His expertise is in wealth management and retail banking, customer channel solutions, operating model and business architecture design. He has led large scale transformation programs, as well as program mobilisation including business case validation and solution development. He has also set-up innovation programmes and future channel laboratories for clients to help them better interact with their customers.
In his time with Accenture, Alex has held a number of roles in the Financial Services Industry Practice. He was responsible for the Retail Banking Branch and Channel practice in the UK. Alex has also held positions in a number of markets across Europe and Asia Pacific, including UK, Ireland, Australia, Thailand and Hong Kong.

Rachael Hughes leads Accenture’s Financial Services Consulting practice in Australia & New Zealand. Passionate about digital transformation, she has 20+ years’ experience working in Europe, Hong Kong and Australia to help banks deliver on the promise of simplicity and ease for their customers. Under her leadership, Accenture has helped clients reimagine customer and employee experiences, to realign their ways of working in order to achieve those experiences, and to take innovative new propositions to market. Having first-hand experience of the upheaval of the UK payments sector and the rise in open banking, Rachael has a keen interest in helping Australian businesses to navigate the challenges and opportunities ahead.